Sunday, January 13, 2008

The reason for the MVMNT

The main reason that I started the MVMNT (www.pelnyc.com) was to provide a forum for the people that are moving the industry that we admire to tell us about themselves. Usually we find the focus is upon the owners of the company and not on the team members that are actually pushing it forward. It is so typical that we can name various products from our favorite brands but can rearly name the collective minds behind it. We rearly know the names of the designer, their team, the sales reps, marketing and even the first stores that broke the product. Think about it in the hight of the AF1 and Dunk revolution how many of us could members of the design team. Hopefully my contribution will help them to drop a couple of jewels to the MVMNT that is always on time!


I thought that it was time for me to come from behind creative desk and open up a bit about myself and my persona. I will be posting thoughts and other randomness on this post. Hope to read all of your future comments.