It has been sometime since I last wrote on this blog. The main reason being that MAGIC (tradeshow) is upon us and there is so much to do. For those that do not know what Magic is,.... it is one of the fashion industries big dances of dollars and sense. This is where all the hard work that designers and there ilk have worked towards. Magic is held twice a year at the Las Vegas Convention center. Clothing brands from all over the world gather to showcase there wears and try to get orders from retailers (ranging from local mom & pop shops to department stores).
Many other brands have found there ways to Las Vegas to put their own spin on tradeshow circuit by concentrating on there own niche market. You have Project, Pool, Mansion and a bunch of retailers that even show in their private suites in order to redirect the traffic from Magic.
The streetwear market has been the biggest buzz of Magic so far, as the main floor has become a parking lot of brands of yesterday. Long gone is the reign of the walking billboards (clothing saturated with oversized logos) and matchy matchy garments (looking like you were wearing a Hip-Hop video uniform). Funny enough the isles in the Urban section of Magic looks very similar to days when garmentos ruled with there rows of polyester slacks and cheap suits.
See yall in Vegas
Thursday, February 7, 2008
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